About


We love travel, adventure & craft. We are always planning the next adventure, while taking time to mark and record the experiences of where we've just come from. 

We are Chasing Threads.

We make stitchable travel accessories for crafty global explorers. 

The first collection of unique, stylish and functional travel accessories that can be stitched and personalised. Born from the idea to 'sew where you go'.

Everyone takes a different journey across the world and there is something lovely about physically recording those travels in thread. We love to encourage creativity and get people to pick up a needle & thread! (Check out some of our favourites here.) 

Established by Em Royston, the beautifully crafted products are designed with the adventurer in mind. Having designed the Cross Stitch Map for Suck UK, the leap to start the Chasing Threads collection was inspired by a love of travel and life-long obsession with crafting and customisation. Read more about how we got started here


While you're here why not check out our sister company, Maid In China,
making unusual teaware inspired by the magic of the Circus.