Launching on Kickstarter!
Making products is an expensive and risky game! So far all products from Chasing threads & Maid In China have been paid for by myself from savings and reinvesting everything back into making more products.
Now that the Chasing Threads collection is really taking off, I am now growing the range quicker than expected. While new products are exciting they can be extremely expensive (and daunting!) & so I have decided to try launching the next product on Kickstarter to spread the risk as well as the word.
Having spent this week researching 'how to make a successful campaign' I have been mainly overwhelmed by some of the budgets and months of planning behind lots of these launches. So while I have been planning the product for nearly 6 months, and making a video for 4 weeks, the rest has been a bit of a 'give it a go'
I am launching with a party in Hong Kong's 'Naked Hub Gallery' in Sai Ying Pun and so if you are in the area please do come down and enjoy beer C/O Pilsner Urquell / pizza / product giveaways and a chance to see the Kickstarter page go live.